Innovative and sustainable solutions
From entrepreneurial experience to regional impact
Our mission
Our vision
We use our entrepreneurial experience to actually make things happen, for businesses, for projects, and for places where solutions are needed.
Islaterra combines practical services with the development of products and systems that work in everyday life, take responsibility and have a long-term impact.
Our vision is to grow Islaterra. From experience, from responsibility, and from the desire to make an impact where we live and work.
Our values
Values give direction to our actions. They are the compass that determines how we decide, work, and take responsibility.
sustainability
We act in a resource-efficient manner and develop solutions that work in everyday life.
Responsibility
We take responsibility for our products, our actions, and their impact on nature and society.
fairness
We work transparently, honestly and always on equal terms with partners and customers.
Quality
We focus on high-quality products and services that deliver real results.
innovation
We are constantly seeking new ways with pragmatic approaches, rather than theoretical concepts.
engagement
We are actively involved in coastal, marine and animal protection projects in the Canary Islands.
About the founder
Marco Widrig
Marco Widrig is the founder and CEO of the Islaterra Group. He has over twenty years of experience in the Swiss automotive industry, where he progressed from automotive mechanic to management positions. His career path led him through roles such as customer service advisor, service manager, and head of after-sales, culminating in a position on the executive board, most recently as managing director of a multi-brand company in the premium segment.
In these roles, he was responsible for topics such as strategic corporate development, process optimization, quality management, team development, and leading large groups of employees. He also completed a Master's degree in Business Administration with a focus on General Management to further enhance his business management skills.
Our story
Tenerife has been a part of our family for many years.
My wife spent her childhood holidays here every year, and in 2011 we explored the island together for the first time. Since then, we have returned again and again, later with our children, and have come to love the island together – its beauty, its people, and also its challenges.
In my professional life, I've always been someone who solves problems and actually gets things done. At some point, I asked myself why I don't bring that mindset to where we feel at home.
Since we now live on the island ourselves, we see everyday life up close and feel the desire to make a positive difference all the more strongly.
Today, the Islaterra Group is a small family start-up, a single drop in the ocean. But every drop is a beginning. And if it stems from conviction, something can grow that gives hope and creates real benefits. For the people here and for the nature that makes this island so special.